After a hard day’s work, we all want to come back home and forget all our worries. Many of us
resort to music, food, reading and even binge watching our favorite TV shows on Netflix.
Netflix has, immensely revolutionized the way we consume content in the form of movies,
sitcoms, documentaries, and TV shows now. By adopting new technologies, it has made the
process of choosing and watching on-demand content easy and at a really low cost.
New age companies can learn from Netflix’s model and evolve their supply chain operations
using some of the same technologies. The technology used by Netflix is similar to the
technology that is needed in supply chain management today. By using real-time content, big
data analytics, machine learning and a single point of engagement, supply chain leaders can
mitigate risk, maximize efficiency, remove blind spots by achieving a true picture of their
supply chain.
Inventory Upkeep
Movies and T.V shows lose their value over time so it’s important for Netflix to keep their
inventory fresh and updated to offer new things to their users and in turn retain them. This
becomes more complicated when the content owners do not license their media for a variety of
reasons. Through careful processes and demand planning based on consumption data, Netflix
carefully curates content for it to become the go-to platform for media. The food industry
that deals with perishables can take a page out of Netflix’s formula to ensure a proper
inventory management.
On-demand Delivery
Netflix lets its users to stream its content anywhere, anytime. With streaming, customers
can view videos wherever they are with no limits on the amount of content they can access.
Streaming can be used in the supply chain as well. Logistics managers can manage shipments
in real-time, pinpointing their exact location and collecting all of the data. Collecting
real-time information allows companies to not only view and track their shipments end-to-end
at any time across their supply chain network but also to optimize their supply chain
operations.
Damage Control
Netflix uses a localized delivery model for each market they operate in to distribute
accurate subtitles and artwork that emphasizes local celebrities of those countries and
perform quality control on the full package of digital assets. Ultimately this is common
sense for any organization to have systems and processes to check ill-produced products at
the final level of the supply chain before they are sold or become a part of another
product. The foundation of Netflix’s success is based on effective supply chain management
that helped them become the go-to platform for streaming media.
Sourcing
Their reputation established as the premier go-to platfrom for entertainment, Netflix
implemented quality control structures and certification process that ensured all content
met high standards. Eventually the Netflix Delivery Standard for videos (4:3 aspect ratio)
got support from post-production houses, which were mentored by designated Netflix team.
This eliminated the problem of “different versions” from one content owner to another and
empowered them to deliver a smooth experience to their customers. Manufacturing
organisations, that source individual components from other players can look to establish a
flow of processes to maintain the quality and standardization of their overall product.
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